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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
Substance over spin
Grammar usage guide and real-world examplesTable of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
2 human-written examples
Clegg is also far ahead as the leader who offers substance over spin.
News & Media
Gordon Brown has since made it his selling point that he would champion substance over spin, but the election false alarm arguably showed that was more of an aspiration than a programme.
News & Media
Human-verified similar examples from authoritative sources
Similar Expressions
58 human-written examples
Liberal Democrats hoping to gain from Corbyn's victory would do well to take a proper look at recent history, and to realise that the return of substance-over-spin politics in Labour makes it easier to articulate our position and allows the possibility of us building a progressive alliance in future.
News & Media
SUBSTANCE OVER FORM is the mantra of the museum.
News & Media
You might over spin initially, but that's all right.
Wiki
It's about substance, not spin.
News & Media
New York City welfare officials are quick to say that substance, not spin, won Maximus its three-year contracts, worth $103 million.
News & Media
For substance over stagecraft.
News & Media
The Constitution looks at substance over form.
News & Media
"It has to be substance over style".
News & Media
"It's substance over style," Jefferson said.
News & Media
Expert writing Tips
✓ Best practice
When using "substance over spin", ensure that you can provide concrete examples of the 'substance' you are referring to. Avoid using the phrase as a general statement without backing it up with specifics.
⚠ Common error
Avoid using "substance over spin" in situations where there is no clear element of manipulation or deceptive presentation. The phrase loses its impact when applied generically to any situation where something is valued.
Linguistic Context
The phrase "substance over spin" functions as a comparative expression that prioritizes the inherent value and factual content of something over its superficial presentation or marketing. This expression is used to advocate for transparency, honesty, and genuine merit.
Expression frequency: Rare
✓ Frequent in
News & Media
67%
Wiki
33%
Formal & Business
0%
⚠ Less common in
Science
0%
Academia
0%
Reference
0%
Ludwig's WRAP-UP
In summary, "substance over spin" is a comparative phrase that advocates for valuing genuine content and facts over misleading presentation. Ludwig's analysis confirms its grammatical correctness and usage in neutral contexts, particularly within news and media. While not exceedingly common, the phrase effectively communicates the importance of authenticity. Related phrases like "authenticity over hype" and "integrity over image" offer similar nuanced alternatives. Remember to use the phrase thoughtfully, ensuring you provide concrete examples to support your claim. Although the phrase is grammatically correct and easily conveys the information it is important to use it scarcely since it could not be useful in every context.
Alternative expressions
Phrases that express similar concepts, ordered by semantic similarity:
valuing integrity over image
Places greater importance on moral principles than on public perception.
choosing authenticity over hype
Suggests a conscious decision to favor genuine qualities over exaggerated promotion.
favoring honesty over deception
Highlights the importance of being truthful rather than misleading.
focusing on truth over manipulation
Indicates a preference for honest communication rather than deceptive tactics.
valuing principles over appearances
Emphasizes the importance of ethics and values compared to outward presentation.
emphasizing reality over facade
Highlights the value of truth and genuine representation instead of a deceptive appearance.
FAQs
How can I use "substance over spin" in a sentence?
You can use "substance over spin" to emphasize the importance of factual content and genuine merit compared to superficial presentation. For example, "The campaign focused on "substance over spin", detailing policy changes rather than relying on emotional appeals".
What does it mean to value "substance over spin"?
Valuing "substance over spin" means prioritizing factual accuracy, demonstrable results, and genuine content, rather than being swayed by persuasive language, marketing tactics, or misleading information.
What are some alternatives to saying "substance over spin"?
Alternatives include "authenticity over hype", "integrity over image", or "reality over facade", each conveying a similar preference for genuine quality over superficial appearance.
In what situations is it appropriate to use the phrase "substance over spin"?
This phrase is appropriate when discussing politics, marketing, product development, or any situation where there is a risk of prioritizing superficial appeal or deception over genuine value and quality. It's suitable whenever the core argument is about preferring true value versus misleading or shallow presentation.
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Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
95%
Authority and reliability
4.1/5
Expert rating
Real-world application tested